Article Marketing Strategy #1 - Write To Your Target Audience ...

Author: Jen Thoden | Total views: 57 Comments: 0
Word Count: 669 Date: Fri, 15 Mar 2013 12:33 AM

When you write your articles directly to your target audience, your article writing becomes 10 times more effective.

Let's start by answering the question:

What is a target audience?

Your target audience is the set of people that want and should be reading your content. They are the people that will most likely end up buying from you. They are the people that will connect with you best.

So, for example. Let's say you write a blog about being a new mother. Obviously, your content is not for business men. Right?

Your target audience are women that are pregnant and new mothers. Maybe your blog is for new mothers that are starting out later... like in their 40s. Well, that's a pretty different target audience than a young teen mom. Maybe your content is the same, and maybe it's not.

Knowing who your target audience is will help you to write better, more valuable content. The more targeted your message is to your audience, the more your readers will connect with you... the more they will learn to like and trust you... and once you have credibility with your visitor, you can make sales offers to them that you know they are interested in buying.

A Target Audience Example

Let me give you a specific example on how defining your target audience will improve your article marketing strategy.

I have a blog designed for people looking for simple sewing projects. Now, when I first launched this blog, years ago, I targeted anyone who wanted to sew. Well, that's kinda right... but my blog wasn't getting very much traction and virtually no sales conversions.

This is because I didn't identify my target audience.

So, I created a persona of the person most likely to find value in my site.

I imagine my ideal visitor to be a woman in her late 40s. She's friendly and smiles a lot. I named her Sally Sew-er.

She has grown children.

She loves to sew, but she really wants easy projects that she can do on the weekends.

She could be a young grandmother that wants to sew a gift for her new grand-baby.

An amazing thing happens when you put a face to the person that you want to visit your site. They become real.

It is so easy to have a conversation with a real person. Stop writing articles to put words on paper... write directly to the person who is reading your article. Use the word "you" throughout your copy. Pretend that you know this person.

Your writing will become personal... the reader will feel connected to you... and you will gain followers and leads so much easier than if you just write articles to sell.

So now what?

Take 5 minutes and write down 5 characteristics that your target audience would have. This is the person that will most likely be interested in the product you ultimately want to sell.

Give this person a name. What does he/she look like? How old are they? What do they wear? What do they like to do on the weekend?

The more detail you give the persona, the easier it is to talk to this person.

You may discover that you have more than one type of person you want to market to. Great! Create a persona for each one.

Then, when you sit down to write an article... decide who you're writing to for that article. And then have a conversation with that person. Your personality will shine through and you will earn your visitors' trust.

Take this simple action and apply it today to your article marketing strategy. You'll drive more traffic, get more leads... and ultimately make more sales.

Jen Thoden makes over $15k a month driving targeted traffic to her blog through her article marketing strategies. Visit her blog where you will discover dozens of article marketing tips and strategies and learn on how you can drive targeted traffic to your site and finally make money online. JenThodensBlog.com

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1: Understanding Online Business Success

Starting a home based business to earn income online takes a significant amount of time and energy upfront to get things going. Not seeing results immediately can be discouraging and cause people to give up too early. In this article, we look at the process of starting a home based business and working through the frustrations to be there when the sales come flowing in.

by: Mike Christie on: Sat, 29 Sep 2012

2: Why You Need To Build Multiple Streams of Income For Yourself

Being an entrepreneur and earning multiple streams of income is a dream that many have, but in reality it does take some initial hard work to achieve this. Earning multiple streams of income is the wave of the future, and here are some tips and advice for you when you are looking for ways in which to do this for yourself.

by: Michel Maling on: Sat, 29 Sep 2012

3: What is Cyber Marketing And Why It Is So Important For The Success Of Your Website

Cyber marketing has now become an indispensable segment of e-commerce as well as the internet and World Wide Web related topics. Cyber marketing simply refers to a technique of attracting potential customers by advertising your products or services through such means as websites, emails, and banners.

by: WJaegel on: Tue, 18 Dec 2007

4: Article Marketing Strategy: Putting Together a "Class Schedule" For Your Article Topics

Businesses go to so much trouble when there is one sure-fire, simple, very inexpensive way to attract new clients to a business: Teach a free class. That is what article marketing is like. Your articles are just like free classes. You teach your target readers something helpful in your article. Your resource box then says, "If you enjoyed this article you can visit my website and apply what you have learned."

by: Steve Shaw on: Sat, 23 Apr 2011

5: The Best Way To Optimise Your Website SEO For Google Panda

If you want your SEO to work you now need to concentrate on appeasing Google Panda, and to do this you need to know what Google Panda's spiders/bots will be looking for. Find out here how to search engine optimise your website for the latest Google Panda algorithm, and achieve the success you deserve.

by: K Damian Qualter on: Mon, 26 Mar 2012

Source: http://www.content4reprint.com/internet-marketing/article-marketing-strategy-1-write-to-your-target-audience.htm

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Ten reasons to love the Malaise Era | Hemmings Blog: Classic and ...

[Editor's Note: You may recall Craig Fitzgerald as the former editor of Hemmings Muscle Machines and Hemmings Sports & Exotic Car. He thought we'd appreciate his take on the Seventies, and we think you will too.]

If you pay even a second?s worth of attention to Facebook, Twitter and the internet forums, you?d think that the years between 1973 and 1983 comprised a decade of darkness for automotive junkies. Most of the people who hate what is commonly regarded as ?the Malaise Era? were barely in booster seats during the 1980s, and have absolutely no idea what they?re talking about. There were ? and still are ? ample reasons to truly enjoy a lot of cars and car culture from that period:

10: Car and Driver
Karl Ludvigsen is credited with renaming Sports Car Illustrated to Car and Driver in 1961, but the publication came into its own during the Malaise Era under the editorial direction of Bob Brown, Stephan Wilkinson, and especially David E. Davis, Jr. It took swipes at the government, the industry and good taste in general. Today, its art direction makes those issues from the 1970s and early 1980s look like it was published in someone?s garage, but the writing in those days was incomparable. Dig back into those issues and enjoy often hilarious writing from comic genius car fans like PJ O?Rourke, Jean Shepherd and Dick Smothers.

9. Colonnade Cars
In 1973, General Motors introduced an all-new line of its intermediate-sized A-body cars across four of its five brands (Chevrolet, Pontiac, Buick and Oldsmobile.) Counter to popular opinion, these Colonnade cars were wildly popular. In 1973, Buick alone sold almost 300,000 units of the coupe, sedan and wagon bodystyles. Oldsmobile sold 220,000 Cutlass coupes alone, not factoring in the sedans and wagons. The earliest Colonnade cars ? the 1973 and 1974 model year ? were still unfettered by large bumpers, and you could still order them with massive 454- and 455-cu.in. V-8 engines and close-ratio four-speed transmissions. Even with lower compression, these engines turned out 375-lbs.ft. of torque.

8. Whatever Burt Reynolds drove
During the Malaise Era, Burt Reynolds was in a string of movies that would define his career and put a heavy stamp on car culture. Beginning with White Lightning in 1973, Reynolds would go on to star in Gator, W.W. and the Dixie Dancekings, the Smokey and the Bandit franchise, Hooper, and Cannonball Run, driving everything from a 1955 Olds to a 1971 LTD with a 429 and a four-speed. Can you name a car built today that is so associated with a film as the original Smokey and the Bandit? I didn?t think so.

7. Visibility
Aside from smartphone connectivity, the biggest thing people gripe about in modern automobiles is the lack of visibility. The blame lies with the government and automotive design in general. If you have to provide a headrest for every occupant, there are going to be three crusty French loaf-sized head restraints blocking your rear view. If you ever find yourself in one of the boxy sedans of the Malaise era, the first thing you?ll notice is that you have a nearly unobstructed view out every window. Pulling out of a side street is no longer a crapshoot. You can actually see that Yukon bearing down on you, and not lose it in the A-pillar.

6. Expense
The average price for an automobile today is hovering near $30,000. Collector cars from the 1960s climbed to unprecedented heights right through the economic downturn. Meanwhile, you can purchase a whole lot of car from 1973 to 1983, even from exotic manufacturers like Ferrari and Aston Martin. For example, a 1966 Aston Martin DB6 Vantage in Hemmings Motor News lists at $223,100. A 1974 Aston Martin V8 Series III Saloon with just 70,000 miles lists at $63,000. You?ll get no less attention at the car show or the gas pumps with the 1974 model.

5. Slow cars
Somebody once said it was more fun to drive a slow car fast than it was to drive a fast car slow. That aphorism surely came out of the Malaise Era, when horsepower took a nose dive, thanks to lower compression and increased emissions equipment. What it meant was that if you drove a 1976 Datsun Honey Bee with a 1.4-liter four-cylinder, you could wring it out in every gear with your foot pressed to the rubber mat, testing the limits of its 9.7-inch brake discs, single-leaf cart springs and 13-inch tires on public streets without ever raising the ire of the constabulary. Try that with even a current Malibu and you?ll end up with a suspended license.

4. Distractions
Even the cheapest modern cockpit is a cacophony of inputs distracting the driver from the most important task of operating the automobile. The only thing that might distract you from driving in the 1970s might have been some chick wearing Daisy Dukes and a halter top. In the 1970s and 1980s, the height of electronics was a digital clock, and those were the mechanical digital variety that either rotated numbers or flopped them down on a series of little cards. If I asked you to tune the radio to 104.1 and adjust the temperature to a comfortable level in a 1970s Lincoln, you could do it blindfolded. If I asked you to do it in Lincoln MKZ, you?d spend the day figuring it out and still drive off the road.

3. Tires
I?m not going to suggest that the tires of the 1970s and 1980s were better than what we have now. They were worse. Much worse. But thanks to the Crisis of Confidence inspired by bias-ply and early radial tires from the 1970s and 1980s, we generally kept our speeds a lot lower and our following distance a lot greater. We drove within our own limits, rather than the limits of the O-ring sidewalls and tremendous grip offered by a set of Pirelli Scorpions. Then factor in the cost: Replacing a set of Michelin Pilots on a Chrysler 300C with the optional 19-inch wheels will run you more than $1,100. A set of four 195/75R14s for a 1980s Pontiac Bonneville costs less than $250.

2. Tape Stripes
What the 1970s didn?t offer in terms of performance or styling it made up for in the most obnoxious tape kits in history. The easy example is ? of course ? the second generation Pontiac Trans Am, with its massive Screaming Chicken hood bird. The 1978 Mustang King Cobra has a hood sticker with all of the swagger and menacing undercurrent engendered in the malt liquor of the same name. The Monza Mirage upped the ante of its blistered IMSA fenders with fat bands of tri-colored electrical tape. The Gremlin GT?s matte stripes accented fat fender flares that dwarfed the 14-inch rally wheels. Sticker shock, indeed.

1. Interior colors
After 25 years, we?ve finally gotten to the point where we?re offering a handful of different interior colors, but those are typically on $100,000 Range Rovers. Throughout the 1990s and 2000s, the only two colors offered inside most cars sold in America were Artificial Limb Beige and Prison Infirmary Gray. In the 1970s and 1980s, you could get cars with blue, maroon, brown, white, yellow or green interiors to match the appliances in your laundry room. And those colors dyed materials including Naugahyde, leather, and velour that was most commonly seen on track suits worn by Bill Murray.

Craig Fitzgerald is the former editor of Hemmings Sports & Exotic Car. He?s based in the Boston area and writes for Boston.com, the Boston Globe and his blog at yankeedriver.wordpress.com. You can follow him on twitter at @vespafitz

Source: http://blog.hemmings.com/index.php/2013/03/13/ten-reasons-to-love-the-malaise-era/

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Split-Brain Patients Reveal Brain's Flexibility

I think only one brain hemisphere experiences time moving forward. The other hemisphere, being backwards, experiences time as being stopped. Their combination derives for us the periodicity of time we perceive, which is anything but uniform if we are honest about how it really feels to us. Space, I believe, is inverted as well to one of the hemispheres.

All of this is just concerning how we experience things, which is an activity that takes place inside our mind bearing little necessity of resemblance to anything, really, that is external to us.

The tests they've done with the split-brain people show the two hemispheres may as well each be on different planets.

Experiments done with inverted glasses show that the brain could actually cover up something very strange like that, and we'd never know it.
Perhaps within the Corpus Callosum exists a quantum link that connects two minds who exist in separate but parallel universes.

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Source: http://rss.sciam.com/click.phdo?i=50943b06629c7f3ea141203858fcc627

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With Washington leading the nation in the number of salmonella cases linked to c...

Rise in salmonella cases spurs advice on safe handling of chicken

seattletimes.com

With Washington leading the nation in the number of salmonella cases linked to chicken, public-health officials are reminding people that making poultry products safe requires proper handling and preparation.

Source: http://www.facebook.com/seattletimes/posts/488794714517964

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SXSW: MCDM Student Talks Crisis Communications | Flip the Media

Ana Visneski is a MCDM graduate student and also an active duty U.S. Coast Guard officer who has specialized in public affairs and crisis communications for most of her career.

On Friday, she?ll present a panel at South by Southwest Interactive called?Disaster: The Future of Crisis Communication, along with her brother, John Visneski, a?Cyberspace Control Officer in the U.S. Air Force. The panel will be moderated by MCDM director Hanson Hosein.

Just before Ana left for Austin this week, she talked with Flip the Media about the panel and what?s she?s looking forward to during SXSW.

FtM: How did the idea for this panel start?

I?ve been working in Coast Guard public affairs since I was an ensign. My first deployment was to Hurricane Katrina, and I hadn?t even been in the Coast Guard a full year. So my expertise and the meat of what I?ve done in my career is crisis communication.

One thing that I noticed that changed since I was at Katrina is how we?re doing crisis communication. Between 2005 and 2009 there was a really big change in how communications were going on, specifically in dealing with Facebook, Twitter, and YouTube and all that ? it was right about then all those really took off. And all of a sudden, people in public affairs are going, ?Wait a minute. People are watching their videos on YouTube, or getting their information on Twitter feeds, or ?? et cetera. So for years, I?ve been thinking about it and when I came to UW, I said, ?This is the perfect time to do the panel.? Really design it, really think about it, and put a panel together.

FtM: How well do you think the Coast Guard experience translates to a non-military audience?

During the Deepwater Horizon oil spill and in other responses I?ve worked along side ?other agencies and companies, and it?s amazing how the Joint Center model would be useful to any agency, any company. It?s very flexible and it?s built for when the s? really hits the fan. I?ve come to realize a lot of companies don?t know about it, that this first responder communications system could apply to their company. It was just one of those things, especially when I started in classes this past summer, I was going, ?Wait a minute ? the things we do in public affairs when we?re dealing with a hurricane could work for a company that?s dealing with a scandal or a problem.

It?s fascinating how many of these things cross over, and are applicable no matter who you work for. The same stuff we have to deal with on poise, and how we speak to a disaster isn?t too dissimilar to how a company has to speak to, ?We just had a major security breach on our data.?

FtM: Have you been to SXSW before?

I have not. This is a first. I have some friends that have been very involved, but unfortunately a lot of my time in the Coast Guard I couldn?t take leave, or I was deployed or whatever. So this will be a first, for me and my brother.

FtM: Anything other than the panel you?re looking forward to?

I?m totally stoked for the gaming expo. A lot of it is I?m looking forward to the networking and getting to meet other people in my field and people who are enthusiastic about the same thing. And my brother and I are pretty stoked to see Big Ass Spider.

FtM: When did you decide to include your brother as a panelist?

The original panel was submitted with a guy from NASA and a guy from another agency, but they were unable to attend. So I needed more experts on the panel, and that?s when I said, ?What a minute, my brother ? who was deployed to Afghanistan when I came up with this idea ? is a combat communications officer so he does the hardware side of what I do. So I shot him an email in Afghanistan, ?Hey dude, do you want to be on a panel at SXSW?? And I got a one-word reply, ?Duh.?

So I asked SXSW, can I replace this person with my brother, here?s his background, and they said yeah. My mom is more excited than I?ve seen her in a very long time; she thinks it?s cool her kids get along. And then I brought Hanson on board when we needed a new moderator because the other agency guy had to drop out as well.

Hurricane Katrina rescue. Photo by US Coast Guard

FtM: So you get to combine two aspects of your life with this panel in the Coast Guard and MCDM.

Yeah. It?s really important on the panel for the people in the audience to see it?s not just military types. Hanson has worked with the military as a journalist, but he?s a journalist. I wanted to have him there to help us move things along, but also to give the journalist?s perspective. He?s dealt with this from the other side. We?re the first responders inside the box. He?s the journalist who?s dealt with the people in the box. So yeah, it?s both sides of my world, but it?s also both sides of the crisis repines world.

FtM: If someone?s undecided on Friday afternoon in Austin, what?s your quick pitch to get them to your panel?

Whether you?re a communications professional, or just someone in the public who might be in a crisis, understanding how information flows during a major disaster is so critical. We?ll be able to tell you how the information flows, where to get your information, how to ask for information, and where to send information. It?s important whether you?re going to be doing the communications or receiving communications. When you look at something like Hurricane Sandy, it?s important for the public to be able to parse the information, to look at Twitter and say, ?That?s probably not real, but that?s real.? There?s so much misinformation, and we?re going to talk about how to sort through that information, and that?s handy for anybody.

Tags: Air Force, Coast Guard, communications, crisis communication, crisis communications, disaster, MCDM, SXSW Interactive, SXSWi

This post is categorized in: FtM at SXSW

Source: http://flipthemedia.com/2013/03/sxsw-mcdm-student-speaks-on-disaster-communications/

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Cancer risks higher in worst hit Fukushima area: WHO

GENEVA (Reuters) - People in the area worst affected by the Fukushima Daiichi nuclear accident two years ago have a higher risk of developing certain cancers, the World Health Organization said on Thursday.

A magnitude 9 earthquake and tsunami on March 11, 2011, killed nearly 19,000 people and devastated the Fukushima Daiichi nuclear plant, triggering meltdowns, spewing radiation and forcing about 160,000 people to flee their homes.

It was the worst nuclear accident since a reactor exploded at the Chernobyl power plant in Ukraine in 1986.

"A breakdown of data, based on age, gender and proximity to the plant, does show a higher cancer risk for those located in the most contaminated parts," Dr. Maria Neira, WHO director for public health and environment, said in a statement.

In the most contaminated area, the WHO estimated that there was a 70 percent higher risk of females exposed as infants developing thyroid cancer over their lifetime. The thyroid is the most exposed organ as radioactive iodine concentrates there and children are deemed especially vulnerable.

The report estimated that in the most contaminated area there was a 7 percent higher risk of leukemia in males exposed as infants, and a 6 percent higher risk of breast cancer in females exposed as infants.

The report concluded that for the general population inside Japan, the predicted health risks were low, but that one-third of emergency workers were estimated to have increased risk.

But there was no discernible increase in health risks expected outside Japan, the WHO said in a 200-page report which was based on a comprehensive assessment by international experts.

Jim Smith, Professor of Environmental Science at the University of Portsmouth in England, said: "Apart from emergency workers, the most affected people were those who remained in some highly contaminated towns and villages to the northwest of the power station for up to four months before evacuation.

"The report found that these people received a lifetime radiation dose of up to 50 milli-Sieverts (MSV) and therefore have a significant, but relatively small, additional risk of contracting cancer in later life."

He said the average British person receives more than 150 MSV during their lifetime from background radiation.

He said the report did not yet give data on the numbers of people who received particular radiation doses, so it was not yet possible to estimate the overall health consequences.

Neira said: "The WHO report underlines the need for long-term health monitoring of those who are at high risk, along with the provision of necessary medical follow-up and support services."

Fukushima operator Tokyo Electric Power Co (Tepco) earlier this month received approval to tap the Japanese government for 697 billion yen ($7.5 billion) to compensate those harmed by the disaster, taking the total fund to 3.24 trillion yen.

(Reporting by Stephanie Nebehay; Editing by Janet Lawrence and Jon Boyle)

Source: http://news.yahoo.com/cancer-risks-higher-worst-hit-fukushima-area-093400519--finance.html

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MAKER Oprah Encourages Finding Your Significance (VIDEO)

A famed talk show host, philanthropist and the highest paid woman in Hollywood, Oprah Winfrey has undeniably left a mark on the world. And her hope to continually serve others is what drove that success, she says in the above clip.

As a young woman, Winfrey was driven to educate and inform, she explains in this segment from the upcoming documentary MAKERS. And, over time, "The Oprah Winfrey Show" became her platform to act on this altruistic desire. She continues to urge her audience to seek their own significance -- in any occupation.

Find out why she says feeling like your job is serving others "changes everything" in the video above, and learn more about the MAKERS film, which premiered Feb. 26, here.

Related on HuffPost:

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Source: http://www.huffingtonpost.com/2013/02/27/oprah-makers-find-significance_n_2761200.html

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