Social Media & Excellent Customer Service Wow Customers

May 29, 2012

A well organized social media strategy gets your name, story and ideals in front of potential customers with every post. When they come to you, greet them with a gold-standard experience of a lifetime and they?ll stay with you. Superior customer service will make all the difference to your company?s brand experience.

1. Develop a Social Media Strategy

• Developing a social media strategy is not as easy as hiring an intern to do everything and hoping it works out. There are many moving parts and people who have to get involved to make it work well.
• Formulate a plan and get a top-down commitment on why you?re participating in various social media platforms. What do you want to achieve for your company? What makes success? Which platforms does your target audience use? Who will supply new content and how often will it be posted? Who will supervise it all?
• Start your social media plan with a blog, offering insight into your business category. Each blog post, besides affecting search engine optimization of your website, can drive referral traffic to it. In addition, you can condense and syndicate blog posts for Twitter and Facebook.

2. Establish a Gold Standard of Service

• In all business categories, the defining moment when a customer makes the decision whether to purchase from you or your competition comes down to just one element: service ? the overall experience of dealing with your company.
• How you structure your customer service experience is a critical part of your marketing plan, but few companies give it the time and training it deserves, leaving it an intangible line item.
• If your company doesn?t have a gold-standard benchmark, pick your own. Choose not only from companies, but from personal experiences that really shook you to the core. Then live up to it.
• If you don?t have a company to emulate or an experience to relate to as a gold standard, start here: The Ritz Carlton Gold Standard may be all you?ll ever need!

3. The 60-Second Close: The Brand Experience

• There are many companies making national business news for the defining way they treat their customers. Big or small, businesses that focus on the customer?s experience are winning the battles by offering things that we take for granted every day. It?s about the wow factor, the experiences, the small cordialities ? the things that you can?t count, but really do count.
• The customer?s experience should be a tangible part of your online and offline marketing plan. Need help in developing that brand experience? Call us. We can get you there, now much faster than ever.

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Devils make Cup finals after 3-2 win over Rangers

NEWARK, N.J. (AP) ? The memory of missing the playoffs for first time since 1996 and the ghost of an 18-year-old wound were wiped out with a sweep of rookie Adam Henrique's stick.

The New Jersey Devils are going back to the Stanley Cup finals, thanks to Henrique, a 40-year-old goaltender and a coach who'd never been to the postseason in the NHL.

How's that for a turnaround?

Henrique scored off a wild scramble in front at 1:03 into overtime and the Devils defeated the rival New York Rangers, 3-2, in Game 6 of the Eastern Conference finals to advance to their first Stanley Cup finals since 2003.

"It means a lot," Devils leading scorer Ilya Kovalchuk said minutes after reaching the Cup finals for the first time. "It's a great feeling. Last year was a tough one, but this year was totally different. We played well all year. The first round of the playoffs was a little tough but after that, I think we figured out our game and what it takes to win."

After beating Florida, Philadelphia and their biggest rivals, the Rangers, only the Los Angeles Kings stand in the way of a fourth Cup for New Jersey.

The title round begins here Wednesday.

This series win came against the Devils' most intense rival, and it was that much sweeter.

"That one was like Christmas," said Henrique, who also scored the series winner in overtime as Devils' first-round, Game 7 win over the Panthers.

It also was needed. The Devils blew a 2-0 first-period lead and didn't want to head back to New York for a Game 7 on Sunday.

"It didn't matter how it got to overtime, we were in a good position," Devils captain Zach Parise said. "We were at home. We just needed one shot."

Actually, the Devils needed four shots to win the game.

Henrique's winner came after Henrik Lundqvist stopped Kovalchuk twice and Alexei Ponikarovsky. The last shot lay in the crease and Henrique tapped it home.

"We caught them on a line change and their defensemen were tired," said Devils coach Peter DeBoer, who was fired by Florida after missing the playoffs in his three seasons. "We found a way to jam one in. That's the only way you're going to score on Lundqvist. You're not going to get a clean one. You're going to have to work for it around the net.

"And that's what we did."

Ryan Carter and Kovalchuk also scored for the Devils, whose biggest move this year was hiring DeBoer. He has more than proved his coaching ability.

Ruslan Fedotenko and Ryan Callahan tallied for top-seeded New York, which had a good flurry just before New Jersey scored to end it.

Henrique, who is nominated for the Calder Trophy ? given to the NHL's top rookie ? skated away from the crease and jumped against the end boards in the corner as his teammates hopped off the bench and mobbed him.

The six Rangers on the ice just stayed down in disbelief and frustration. This was very much like Game 5, which the Devils won 5-3. New York carried the play after the first period and had a 35-29 edge in shots.

But when it came time for a game-deciding play to be made, it was a Devil who made it.

"When they scored, it was such an empty feeling," said Lundqvist, who said the puck took a weird bounce on the final play. "It is shocking."

Henrique overcame injury to score this one. He seemed to take a stick from Brian Boyle in the groin area late in the third and had to leave the ice.

He felt no pain after the game winner.

All the Rangers could do was bow their heads and then line up for the traditional handshake after losing to their cross-rival rivals in a series that was close.

"That's playoff hockey, and that's usually where you get an overtime goal," Rangers veteran Brandon Prust said. "Just whacking away in front of the net, getting rebounds."

Martin Brodeur, 40, kept the Devils alive in the third. He stopped a power-play shot by Brad Richards, made a save on Artem Anisimov between the circles and used his stick to deflect a pass from the boards by Carl Hagelin in the final minute just before it got to Marian Gaborik on the edge of the crease.

"You could tell he was in the zone. He led us," Parise said. "He made some big saves tonight."

Lundqvist's best stop in the third was on Dainius Zubrus on a shot from behind the circles.

Facing elimination and down 2-0 after 20 minutes, the Rangers found their game in the second period and tied the game at 2-all on goals by Fedotenko and Callahan in a roughly four-minute span.

Defenseman Ryan McDonagh, who assisted on both goals, made the big play to get New York back in the game. He collected the puck above the left circle, skated around the net and tried a wrap around. The shot didn't go on goal but it turned out to be a perfect pass to Fedotenko who a tap-in into an open net at 9:47.

Callahan, who had a New York goal go off his leg in the Devils' 5-3 win on Wednesday, tied the game at 13:41 when Dan Girardi's shot from the right point deflected off his leg into the open lower corner of the net. Callahan's sixth of the postseason was set up when Brandon Dubinsky won a faceoff in the left circle.

Carter, who scored the game winner in New York on Wednesday night after the Devils blew a 3-0 lead, put New Jersey ahead again at 10:05 of the opening period.

The play started with a bad pinch at the point by Rangers defenseman Marc Staal. Steve Bernier led a 3-on-1 and found Stephen Gionta coming down the middle for a solo chance against Lundqvist. The Rangers goaltender stopped the shot, but Carter swatted the rebound home for his fourth of the playoffs.

Kovalchuk's seventh goal of the postseason and fifth on the power play was a thing of beauty. All five Devils skaters touched the puck with tape-to-tape passes with Zubrus finding Kovalchuk alone low in the left circle for a shot that Lundqvist had little chance to stop.

The Devils ? as is the tradition for many Cup finalists ? did not touch the Prince of Wales Trophy that was presented at center ice. As the team skated off to their locker room, "Glory Days," the 1984 hit from New Jersey rocker Bruce Springsteen serenaded them.

The game was played on the 18-year anniversary of the Rangers' dramatic, 4-2, Game 6 victory over New Jersey at the Meadowlands, a victory that pushed that classic Eastern Conference final series to a Game 7 and eventually led New York to its first Stanley Cup in 54 years. That game, of course, was preceded by a guarantee from Rangers captain Mark Messier, who delivered three goals en route to the victory.

This time, though, there will be no Game 7.

NOTES: The Empire State Building's tower lights were lit in red and blue on Friday to cheer on the Rangers. ... Mogul and TV personality Donald Trump was at the game. ... Devils C Travis Zajac left the ice briefly in the second after being slashed on the left hand by Prust. No penalty was called. ... New Jersey is 4-1 in overtime in the postseason. New York finished 2-3 after regulation. ... This is only the second time the Devils have defeated the Rangers in the postseason in six tries. ... The last time New Jersey played in the Stanley Cup finals, the Devils also played a California team: the Anaheim Ducks in 2003.

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Video Promotion Must-Knows | Michael Wass | Consultant, Business ...

Perhaps, by now, you have already decided to join the 21st century and become part of the video advertising on the internet world. Just like many other smart business people and other individuals. We have gone what video advertising is, the types of businesses and individuals who use this media and the benefits of entertaining potential customers with this type of product.

You have now realized that video advertising is not only more effective, but may end up costing you less money in advertising in the long run. We have also talked about different ways you can do your own marketing using video advertising for free.

If you have decided to contact an advertising company about using video advertising on the internet, such as Google or Microsoft, which is now coming out with a new program, you will have many different options as to where your videos can be placed.

Just like television advertising, you will want to reach your target audience. This means that a video advertising a rock band will not be promoted on a website that deals with travel. The wonderful thing about using a professional service is that they know exactly what websites are out there and where to promote your video.

Costs for using a professional advertising agency will depend upon how often you want the video used, the sites you want it to be used on, and the length of the video. Naturally, if you want your video splashed across Yahoo?s front page, it is going to cost you a lot more than if you want it on a blog that accepts google ads.

The choice will be up to you. Perhaps you own a travel business and are promoting a tour to Cancun. This is a tour that will be all inclusive and is a great deal. Where will it be promoted?

The video can be promoted on websites that are upscale and perhaps designed for either families or couples. For example, if you are advertising a romantic getaway to Cancun, this can be placed on a variety of websites. Dating sites may be one. Websites for jewelry companies can be another. Any site that is designed for romance or married people or couples is a target. Certain travel magazines have websites, this may be an excellent place to advertise your romantic getaway.

Perhaps you are offering a three day stay in Disney World. You will want your target audience to be people with children. There are many different family oriented websites on the internet, parenting advice websites and so forth. The advertiser will know where to find them and how much it will cost to advertise. This is what you are paying for ? their expertise of knowing the best websites on which to advertise on the internet.

If you do not want to spend a lot of money but have a quirky type of ad that can generate business and maybe has a little humor to it, it may be advertised on someone?s blog. Many people have discovered the joy of blogging and certain internet blogging websites offer google ads for bloggers. The ads are free and the person who blogs gets a little bit of money every time someone clicks on your ad. The advertisers know the blogs that get the most traffic and your quirky little ad might just start making the rounds all over the internet.

If you want to place the video ad on your website or on free internet websites that allow videos, you will have to make sure that your contract stipulates that you have the right to do this. While some advertising companies will allow you to promote your own ad, others will not. Some want exclusive rights. If the advertising company actually developed the video ad for you, they will retain exclusive rights and you will not be able to use it anywhere without their written permission.

Video ads can go just about anywhere banner ads go. The beauty of the video ad, however, is that it is more closely paid attention to than a banner ad and you do not run the risk of someone accidentally clicking onto it.

There are literally millions of websites on the internet. Web advertisers are familiar with the traffic that these sites generate. Your fee will be based upon the amount of traffic the website expects to see.

In addition, the length of your video matters a great deal in video advertising. It is best to keep it short. Not only is it cheaper to run the video ad this way, but people generally have a short attention span and something that is too long generally bores them.

Take a look at television commercials prior to embarking on your video ad venture. See which ones you pay attention to and which ones you can?t even remember. See which ones you get bored of and dread every time they come on. Your video advertising is similar to this. No one wants to constantly see a long, boring video all over the internet. A short, entertaining video that is used sporadically, however, will generate more interest and may even develop a cult following.

People are crazy about internet videos. They use them on their personal internet community pages such as MySpace and Facebook and often e-mail them to their friends and relatives. This can happen to you. You may come up with an advertisement that is clever, entertaining and brings you instant internet notoriety.

If you decide not to use a professional agency, you will be able to put the video anywhere that is free. You can also act as your own advertising agent and make deals with certain websites yourself. This can be difficult and you should have some knowledge about copyright laws and legal contracts before doing this. And unlike the professionals, you may not know much about the website. Unfortunately, on the internet, websites come and go. You would hate to make a deal and pay money to advertise on a site that closes within the next week.

If you use a professional internet advertising agency, chances are that you will hit your target audience with your video ad and will find it more successful than a banner ad. Your video will be able to go just about any place on the internet that your banner ad can go, or your word ad. The difference will be that more people will pay attention to what you are trying to sell.

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Mass. Real Estate Market Improves Slightly | Daily Business News

Home
> Business, Economy, home buyers, News Item, People > Mass. Real Estate Market Improves Slightly

BostonGlobe reports for the first time in seven months, prices for single-family homes in Massachusetts rose modestly, 1.1%, as the median price hit $275,000 in April, according to Boston real estate company Warren Group. The number of single-family homes sold in April rose almost 22 percent over April 2011, marking the third consecutive month of increases. Statewide, for the first four months of 2012 sales of single-family homes rose 18 percent over the same period last year. Prices fell 20 percent 2005 to 2009, and Eric Belsky of Harvard?s Joint Center for Housing Studies, says this is the first time since the home buyers tax credits ended that prices are rising on their own. One real estate broker who focuses on downtown Boston says total sales this year have already surpassed all of 2011. MHProNews.com has learned Michael Goodman, asst. prof. of public policy at the Univ. of Massachusetts, noting the western part of the state is still struggling, says ?We are going to really need to see some sustained growth in sales volumes and median prices to declare the downturn is over.?

(Photo credit: MortgageBroker)

Categories: Business, Economy, home buyers, News Item, People Tags: asst prof, belsky, boston real estate, downturn, four months, harvard, home buyers, housing studies, Massachusetts, median price, median prices, michael goodman, public policy, real estate broker, real estate company, real estate market, seven months, single family, tax credits, warren group

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Kim Zolciak: Topless for Kroy Biermann!

In case you were one of the sane individuals who missed last night's episode of Don't Be Tardy for the Wedding, consider this a nauseating recap:

Kim Zolciak went topless.

As a pre-wedding day gift for fiance Kroy Biermann, the reality star placed pasties over her nipples and painted her bare torso, complaining at first about her messy yard and lack of a flower person for the nuptials - "This photo shoot is the last thing I have on my mind" - before deciding to just go through with it because:

"I'm so damn sexy, f-ck it."

Click on the photos above to enlarge and, remember, it could be worse: Kim could have chosen to sing instead.

Would you tap this?

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Crow Canyon CC Danville CA Real Estate April 2012 Update ...

?2012 Bay East. ?2012 CCAR. ?2012 EBRD. All rights reserved. Information deemed reliable but not guaranteed. This information is provided from three separate sources: Bay East, CCAR and EBRD. The listings presented here may or may not be listed by the Broker/Agent operating this website. Information last updated on 5/23/12 5:59 PM PDT.

This IDX solution is (c) Diverse Solutions 2012.

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